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Facebook Certified media buying professional Sample Questions:

1. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Ad Account.
B) You should run remarketing campaigns without the Facebook pixel.
C) You need to associate the client's website pixel with the product catalog in the Business Manager.
D) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
E) You need to create a new pixel and re-upload the product catalog.

2. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should unpublish the post and re-publish it as an ad.
B) You should make sure the campaign has not ended.
C) Create a new campaign with video view as the campaign objective.

3. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Pacing system you set up.
B) Whether you use Facebook Manager or the Fan Page to run ads.
C) Facebook Auction.
D) Advertiser changes in audience, budget, placement, schedule, and optimization goals.

4. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) A person clicks on an ad accidentally and closes the window before it opens
B) A website can take too long to load
C) Your goal is to get more conversions
D) You are not generating at least 50 conversion events per week

5. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, message association, and cost per click.
B) Percentage point lift, message association, favorability, and cost per click.
C) Cost per click, cost per mile, percentage point lift, and video views.
D) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.

Solutions: