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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the unified customer profile?

A) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
C) A profile view for administrators to see activity across all of the customer touch points
D) A unified view of all customer activity across, websites, web applications, mobile store, call center

2. Event API requests are made using what two content types (select 2)?

A) XML
B) Form URL encoded
C) JSON
D) CSV

3. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A) 300 total between filters and goals
B) Unlimited
C) 64 total between filters and goals
D) 25 filters and 25 goals

4. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A) Rule based testing
B) Time based testing
C) A/B testing
D) Variation testing

5. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in first time visitors
B) Increase in revenue
C) Increase in conversion rate
D) Increase in organic search ranking

Solutions: