[Aug 02, 2024] Fully Updated Dumps PDF - Latest Marketing-Cloud-Account-Engagement-Consultant Exam Questions and Answers
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NEW QUESTION # 98
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
- A. Only send emails to prospects who do not use Apple Mail.
- B. Disable open tracking within account settings.
- C. Enable visitor filters for all customers so opens are not tracked.
- D. A Use the Open Rules Audit to remove opens as criteria in their automations.
Answer: D
NEW QUESTION # 99
Which actions can be achieved with completion actions? [Choose three answers]
- A. Increment prospect field value
- B. Set profile
- C. Notify account owner
- D. Assign to queue
Answer: A,B,D
NEW QUESTION # 100
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- A. Add a completion action to the form the prospects completed to register for the webinar.
- B. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
- C. Create a new automation rule.
- D. Create a new segmentation rule.
Answer: C
NEW QUESTION # 101
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
- A. Track the prospect's click path through the website's content.
- B. Capture complete demographic information about an anonymous visitor.
- C. Trigger page actions to occur when a prospect visits a certain URL.
- D. Associate visitor activity to a prospect on form submission.
Answer: A,C
NEW QUESTION # 102
Select three available Marketing Cloud Account Engagement Editions
- A. Marketing Cloud Account Engagement Ultimate
- B. Marketing Cloud Account Engagement Growth
- C. Marketing Cloud Account Engagement Standard
- D. Marketing Cloud Account Engagement Plus
- E. Marketing Cloud Account Engagement Professional
- F. Marketing Cloud Account Engagement Advanced
Answer: B,D,F
NEW QUESTION # 103
What is the purpose of creating a Tracker subdomain? [Choose one answer]
- A. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
- B. All of the above
- C. To host all Marketing Cloud Account Engagement landing pages and forms on your website
- D. To allow emails to be sent from your domain
Answer: A
NEW QUESTION # 104
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Edit the completion action on the form to only add to the list if the email address is valid.
- B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
- C. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
- D. Use the list to send a permission pass email and remove all hard bounces.
Answer: C
NEW QUESTION # 105
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- B. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- C. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- D. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
Answer: A
NEW QUESTION # 106
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
- A. Increase the wait time on the Email send action steps.
- B. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
- C. Automatically remove prospects from the program when an email reply trigger is met.
- D. Set the Engagement Studio program to repeat every 10 days.
Answer: B
NEW QUESTION # 107
Is it possible to split Dynamic List to other Dynamic Lists?
- A. True
- B. False
Answer: B
NEW QUESTION # 108
Can Email Preference Center demand for logging in
- A. True
- B. False
Answer: B
NEW QUESTION # 109
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
- B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
- D. Select the "Accounts" filter that allows filtering by accounts created within the last month.
Answer: B
NEW QUESTION # 110
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend
- A. Static list or Dynamic, both list can be used
- B. Static list
- C. Test list
- D. Dynamic list
Answer: A
NEW QUESTION # 111
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Account-to-Opportunity Matching
- B. First Touch Model
- C. Primary - Campaign Source Attribution
B, Einstein Attribution
Answer: B
NEW QUESTION # 112
Select Assets that allow to Adjust prospects score
- A. Segmentation Rules
- B. Engagement Programs
- C. Automation Rules
- D. PI Completion Actions
- E. Tables
Answer: B,C,D
NEW QUESTION # 113
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]
- A. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
- B. You can only create 50 custom fields in Marketing Cloud Account Engagement.
- C. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
- D. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
Answer: A
NEW QUESTION # 114
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. Social Posts
- B. Dynamic Content
- C. User Signatures
- D. User Notifications
- E. Email Templates
Answer: B,C,E
NEW QUESTION # 115
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