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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. How are publication lists used in the Marketing Cloud?

A) To allow subscribers to opt-down/out instead of unsubscribing from all.
B) To send communication to all subscribers, regardless of opt -in status.
C) To build dynamic content rules by subscriber type.
D) To manage subscribers in guided and triggered email sends.

2. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Set inactive date to be automatically cleared after one year, but is recoverable
B) Configure the business unit data retention setting to 12 months
C) Configure the Enterprise-wide default retention to one year
D) Apply a row-based retention to each data extension as it is created, set to 12 months

3. A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A) Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
B) Branding for each business units' profile centers will be inherited from the default business unit setup.
C) Profile/Preference centers are automatically created for each business unit connected through Multi-org
D) Multi org does not support the standard profile preference center for the business units.

4. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

A) AMP script lookup Rows functions
B) A/B Test content type
C) Dynamic Content Wizard
D) AMP script conditional against the Gender field

5. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Use a third-party system to identify and delete duplicate Contact Keys.
B) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
C) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
D) Strategically control the Contact Key values and tie records together across channels using this key.

Solutions: