Last Updated: Aug 26, 2026
No. of Questions: 196 Questions & Answers with Testing Engine
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The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| AMPscript and Server-Side JavaScript | 23% | - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality |
| Contact Handling | 14% | - Handle contact identity resolution - Manage contact attributes and data - Use contact model concepts effectively - Implement contact segmentation and filtering |
| Marketing Cloud APIs | 20% | - Implement API authentication methods - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Work with API endpoints for data operations |
| Data Modeling | 16% | - Implement data import and export processes - Design and implement data models using Data Extensions - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key |
| Security and Data Governance | 12% | - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Apply data retention policies - Implement role-based access controls |
| Platform Architecture | 15% | - Configure and use Query Activities - Design solutions using Journey Builder - Create and manage CloudPages - Build automations in Automation Studio - Implement triggered send architectures |
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