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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

A) Use a completion action to add prospects to a list
B) Use a dynamic list to add prospects to a list
C) Use an automation rule to add prospects to a list
D) Use a segmentation rule to add prospects to a list

2. A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

A) The prospects will not unmatch the rule and no new actions will be applied.
B) The rule will unapply actions to prospects who no longer match the criteria.
C) The actions will reapply to prospects who match the new rule criteria.
D) The prospects will be marked as unmatching the updated rule.

3. Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

A) True
B) False

4. What is true about building landing pages in Salesforce using the enhanced landing page experience?

A) Custom code and script can be added to the header or footer code.
B) When you create or edit an enhanced landing page, it is automatically published.
C) The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
D) The page can be associated to either a connected or unconnected campaign.

5. LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A) Total clicks
B) Conversions
C) Unique Submissions
D) Total Submissions

Solutions: