Last Updated: Aug 21, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
Download Limit: Unlimited
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| Section | Weight | Objectives |
|---|---|---|
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Frequency - Send Time Optimization - Einstein Engagement Scoring - Einstein Copy Insights |
| Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities - GroupConnect and WhatsApp integration |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Journey design and best practices - Reporting and performance analysis - Activities and decision splits - Comparison between Datorama and Google Analytics |
| Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
1. What is true about SMS keywords other than HELP and STOP?
A) keywords in child business unit can be shared between other child business units
B) keywords in parent business unit are automatically available to all child business units
C) keywords in parent or child business unit are available only in that business unit
D) keywords in parent business unit can be shared to any child business units
2. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A) Journey builder
B) On the facebook ad channel
3. How much historical data is immediately available when a managed FB account is added to Social Studio?
A) One week
B) Six Months
C) Thirty days
D) One Year
4. What three reasons explain why an SMS message may fail to reach a mobile device?
A) The mobile device has a low battery.
B) The user is currently on a call.
C) The mobile device is powered off
D) The user is out of range of cellular networks
E) The number used to send the SMS was a landline
5. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
A) EEFuses only commercial send data.Transactional sends are not considered in modeling.
B) EEF analyzes 360 days of historical data to determine the right frequency of communication.
C) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
D) Salesforce trains eachcustomer's model using only thatcustomer's data.
E) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C,D,E | Question # 5 Answer: B,D,E |
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