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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A) Is the Contact information spelled correctly?
B) Do any of the orders for that subscriber meet your decision split criteria?
C) Are there more than 100 order records that could match?
D) Are you integrated with other Salesforce Clouds?
E) Are you using attribute to attribute comparison in your decision split criteria?

2. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A) EEFuses only commercial send data.Transactional sends are not considered in modeling.
B) EEF analyzes 360 days of historical data to determine the right frequency of communication.
C) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
D) Salesforce trains eachcustomer's model using only thatcustomer's data.
E) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

3. What is true about Inbox message:

A) Contact owns the message not the device.
B) Alert+inbox consume 1 supermessage.
C) It can open any public url also and not only cloud page
D) Device owns the message not the contact.

4. In beacon message, what does the field limit number of messages for a device' control?

A) send not more than particular number of messages in a active period.
B) send only particular number of messages in 72hrs
C) send only particular number of messages in a week
D) send only particular number of messages in 24 hours

5. In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A) Einstein content selection
B) Einstein engagement scoring
C) Einstein copy insights

Solutions: