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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Filter Activity
B) Decision Split
C) Random Split
D) Engagement Split

2. A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

A) Create an Import Activity to use in a workflow in Automation Studio
B) Create an import using the Import Wizard in Automation Studio
C) Create an Import Activity and execute it manually
D) Create an import using the Import Wizard in the Email Application

3. A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

A) Filters
B) Data Extract Activity
C) Send Definition
D) SQL Query Activity

4. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A) Code Snippet
B) Style Block
C) Script Activity
D) Free Form Code Block

5. Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

A) Your Data should always be relevant to the subscriber.
B) Include your physical mailing address.
C) Honor Opt-out requests promptly.
D) Provide a mechanism to opt out.
E) Be aware of the size of your email.
F) Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.

Solutions: