Updated: Aug 26, 2026
No. of Questions: 72 Questions & Answers with Testing Engine
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| Certification Vendor: | Category Management Association (CMA) / SIMA |
| Exam Name: | Certified Professional Category Manager (CPCM) Exam |
| Exam Number: | CPCM |
| Exam Format: | Multiple choice (computer-based exam), Scenario-based questions |
| Related Certifications: | Certified Professional Category Analyst (CPCA) Certified Professional Strategic Advisor (CPSA) |
| Available Languages: | English |
| Recommended Training: | CMA Certification Training Courses |
| Exam Registration: | Category Management Association Certification Portal |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Pre Condition: | Typically 3–5 years of category management experience is recommended; CPCA certification is commonly taken before CPCM in the CMA certification path. |
| Official Syllabus URL: | https://www.catman.global/certification/ |
| Section | Objectives |
|---|---|
| Topic 1: Execution and Business Planning | - Category execution and collaboration
|
| Topic 2: Data and Analytics | - Retail and shopper data analysis
|
| Topic 3: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 4: Category Management Foundations | - Category management principles and framework
|
| Topic 5: Category Strategy Development | - Strategic category planning
|
1. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
A) Increase in Total Baskets
B) Increase in Units per Trip
C) Increase in Dollars per Unit
D) Increase in Number of Households
2. Define Share of Wallet (SOW) for a retailer.
A) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
C) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
D) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
3. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.
A) 66%
B) 100%
C) 30%
D) 50%
4. Which of the following best defines the key stages and components of a retail supply chain?
A) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
B) The transportation and storage of goods from manufacturers to warehouses
C) The financial planning and budgeting for inventory purchases
D) The marketing strategies used to promote products to customers
5. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000
A) 67%
B) 75%
C) $4,000,000
D) $2,000,000
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |
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