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Updated: Aug 23, 2026

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Salesforce Analytics-Con-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified CRM Analytics and Einstein Discovery Consultant
Exam Number:Analytics-Con-201
Available Languages:English, Japanese, Spanish, French, German, Portuguese (Brazil)
Passing Score:65%
Related Certifications:Salesforce Certified Administrator
Salesforce Certified Tableau CRM and Einstein Discovery Consultant
Exam Duration:90 minutes
Real Exam Qty:60-65
Exam Price:USD 200 (retake: USD 100)
Certificate Validity Period:3 years
Exam Format:Multiple Choice, Multiple Select, Scenario-Based
Recommended Training:Implement and Manage CRM Analytics (ANC301)
Building Lenses, Dashboards, and Apps in CRM Analytics (ANC201)
Prepare for Your Salesforce CRM Analytics and Einstein Discovery Consultant Credential
Exam Registration:Salesforce Certification Portal
Kryterion Webassessor
Sample Questions:Salesforce Analytics-Con-201 Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:No mandatory prerequisites; recommended 1+ year hands-on experience with CRM Analytics, Salesforce data structures, dataflows, and SAQL; Salesforce Administrator certification is helpful
Official Syllabus URL:https://trailheadacademy.salesforce.com/certificate/exam-crm-analytics---Analytics-Con-201

Salesforce Analytics-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Einstein Discovery22%- Model Building & Configuration
  • 1. Train, evaluate, and refine models
  • 2. Select prediction type: numeric, binary, multi-class
  • 3. Prepare and assess data for modeling
- Deployment & Usage
  • 1. Interpret results and recommendations
  • 2. Embed predictions in dashboards and Lightning pages
  • 3. Monitor and maintain model performance
Topic 2: Security & Access12%- Sharing & Permissions
  • 1. Manage user and group access
  • 2. Implement row-level security and inheritance
  • 3. Configure app, dataset, and field-level security
Topic 3: Dashboard Design & Development25%- Design Principles
  • 1. Design for mobile and Lightning compatibility
  • 2. Apply best practices for usability and performance
- Build & Configure Dashboards
  • 1. Use SAQL for advanced queries
  • 2. Create lenses, steps, and visualizations
  • 3. Implement bindings, filters, and interactions
Topic 4: Analytics Administration & Deployment18%- Implementation & Maintenance
  • 1. Manage versioning and deployment
  • 2. Monitor and optimize query performance
  • 3. Use Dashboard Inspector and Publisher
Topic 5: Data Layer23%- Data Sources & Integration
  • 1. Use Dataflows and Recipes for transformation
  • 2. Extract, load, and prepare data using Data Manager
  • 3. Define datasets and map Salesforce objects
- Data Management & Optimization
  • 1. Optimize dataset performance
  • 2. Implement data modeling and relationships
  • 3. Resolve data sync and refresh issues

Salesforce Certified CRM Analytics and Einstein Discovery Consultant Sample Questions:

1. The CRM Analytics consultant at Universal Containers has set data syncs and recipe runs back to back.
However, they notice that the data syncs and recipe run jobs fail repeatedly. Upon investigation, they realize the data syncs and recipes are tightly coupled which leads to too many runs being queued and eventually being canceled.
How should the consultant resolve this issue?

A) Set up failure notifications so that the CRM Analytics consultant gets notified when this happens and can fix the Issue.
B) Raise a case with Salesforce Support to help Increase the concurrency limits of the org.
C) Enable priority scheduling to automatically queue shorter or smaller runs before longer or larger ones.


2. A versioning feature allows CRM Analytics users to be added as Publishers and make changes separately while a 'Live' version is still being usedby other users. Once the changes are complete, the user can then set their updated version as the Live version.
Which CRM Analytics item is this leveraged for?

A) App
B) Dataset
C) goats


3. Universal Containers has a dashboard for sales managers. They need the ability to visualize the number of Closed Won opportunities by month, quarter, or year, and then display the result in a single chart. A CRM Analytics consultant creates a custom query to display three values:
ClosedDate_month, ClosedDate_ quarter, and ClosedDate_year.
What should the consultant do next?

A) Use selection binding/interaction to update the measure In the chart.
B) Use selection binding/interaction to update the grouping In the chart.
C) Use result binding/interaction to update the grouping in the chart.


4. Several users are complaining they are unable to see a specific dashboard on a Salesforce Lightning page anymore. The CRM Analytics consultant logs in as one of the users and sees an error page once the dashboard is opened.
How should the consultant solve this issue?

A) Open the Lightning page, remove the dashboard component, reinsert it, and save the page.
B) Check the Analytics Studio app to see if user's access has been removed.
C) Clone the dashboard and replace the existing one on the Lightning page with the new one


5. A CRM Analytics consultant has been asked to bring data from an external database as well as five external Salesforce environments into CRMAnalytics. Twenty-five objects have been enabled from the local Salesforce connector.
The requirements are:
* 10 objects should be enabled from an external database
* 12 objects each from three of the external Salesforce environments
* 15 objects each from the remaining two external Salesforce environments The consultant estimates each connector will, per object, bring between 1,000 and 1 million rows of data.
Which limit will be exceeded?

A) Total number of enabled objects
B) Storage rows of data
C) Salesforce external connector number of synced rows


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: A

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