Purchase Salesforce : EEB101 Exam Materials and then pass exam easily
Updated: Jul 21, 2026
No. of Questions: 290 Questions & Answers with Testing Engine
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Email Essentials (EEB101) |
| Exam Number: | EEB101 |
| Available Languages: | English |
| Exam Format: | Instructor-Led Training, Hands-On Labs, Practical Exercises |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist EML101 - Content Builder Essentials for the Digital Marketer |
| Exam Duration: | 1440-1680 |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | This is a Salesforce instructor-led training course rather than a certification exam. Available in classroom, virtual instructor-led, and partner-delivered formats. |
| Pre Condition: | No prerequisites required. Designed for email marketers who manage the email channel within Salesforce Marketing Cloud. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Testing and Validation | - Quality Assurance
|
| Topic 2: Templates and Email Creation | - Template Management
|
| Topic 3: Automation | - Marketing Automation
|
| Topic 4: Content | - Content Builder
|
| Topic 5: Analysis and Reporting | - Performance Measurement
|
| Topic 6: Data | - Subscriber Data Management
|
| Topic 7: Sending | - Email Delivery
|
| Topic 8: Segmentation | - Audience Segmentation
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
A) Envelope Content
B) Email Body
C) Footer
D) Link Content
2. Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? Choose 3 answers
A) Ensure the spam complaint rate is between 1% and 3%.
B) Purge old or Inactive email addresses.
C) Encourage subscribers to add the company's sending domain to their address books.
D) Purchase lists from companies that guarantee users have opted In.
E) Authenticate email sending to distinguish it from spammers.
3. How are the test audiences for an A/B test selected? (Choose 2)
A) The test administrator chooses which subscribers to place in each audience
B) The system randomly places target subscribers into the selected audiences
C) The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
D) The system automatically uses 15% of the population for each audience
4. A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
A) Create an Import Activity to use in a workflow in Automation Studio
B) Create an import using the Import Wizard in Automation Studio
C) Create an Import Activity and execute it manually
D) Create an import using the Import Wizard in the Email Application
5. What are 2 ways to improve deliverability?
A) Buy an email list from a trusted source
B) Add how they subscribed to the list at the bottom of the email
C) Make the From Name and Address recognizable
D) Add your company's name to the subject line
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C,E | Question # 3 Answer: B,C | Question # 4 Answer: A | Question # 5 Answer: C,D |
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