Updated: Aug 15, 2026
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| Certification Vendor: | Adobe |
| Exam Name: | Adobe Analytics Business Practitioner Professional |
| Exam Number: | AD0-E212 |
| Exam Price: | $125 USD |
| Available Languages: | English |
| Related Certifications: | Adobe Analytics Developer Professional |
| Passing Score: | 31/50 |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 50 |
| Exam Format: | Multiple choice, Multiple select |
| Exam Duration: | 100 minutes |
| Recommended Training: | Adobe Analytics Foundations Adobe Analytics Business Practitioner Professional Prep Guide |
| Exam Registration: | Adobe Certification Portal |
| Sample Questions: | Adobe AD0-E212 Sample Questions |
| Exam Way: | Online proctored, remote delivery |
| Pre Condition: | No mandatory prerequisites; recommended 0–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/courses/173 |
| Section | Weight | Objectives |
|---|---|---|
| General Tool Knowledge and Troubleshooting | 9% | - Understand dimensions, props, evars and events - Export data from Adobe Analytics - Basic troubleshooting and tool navigation |
| Reporting and Dashboarding for Projects | 38% | - Combine dimensions, metrics, date ranges and segments - Choose appropriate visualizations for different scenarios - Report on marketing campaign performance - Schedule, share and manage projects for users/groups - Compare and use Fallout and Flow visualizations - Create and customize visualizations and reports |
| Business Analysis | 34% | - Identify appropriate reporting strategy based on business needs - Interpret report data, draw conclusions, identify anomalies - Understand conversion funnels and business analysis concepts - Analyze data to answer business questions - Use Solution Design Reference to understand available data |
| Segmentation and Calculated Metrics | 19% | - Build and use calculated and segmented metrics - Share segments across the organization - Create and configure basic segments following best practices - Apply segments to projects and components |
1. In the context of dashboarding, which visualization would be most appropriate for reporting cumulative sales over a fiscal quarter?
A) Scatter plot
B) Histogram
C) Pie chart
D) Line graph
2. When comparing fallout and flow visualizations, flow visualizations are particularly useful for:
A) Understanding the sequence of user actions
B) Visualizing the volume of interactions between stages
C) Identifying where users drop off in a process
D) Highlighting bottlenecks in a process
3. In a given scenario where you need to display monthly sales, customer growth, and product popularity, which visualizations would be most appropriate? (Choose Three)
A) Map for geographic data distribution
B) Bar chart for monthly sales
C) Line graph for customer growth
D) Table for displaying detailed data
E) Pie chart for product popularity
4. What is the primary advantage of using bar charts over line charts in reporting project status?
A) Comparing quantities among different categories
B) Displaying trends over time
C) Showing relationships between variables
D) Illustrating part-to-whole relationships
5. To apply a segment to a report, you must ensure the segment is _______.
A) shared publicly
B) compatible with the report's metrics
C) based on real-time data
D) saved under a generic name
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B,C,E | Question # 4 Answer: A | Question # 5 Answer: B |
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